
If we were having this discussion in 2024, we would probably be talking about “digital transformation” as a colossal project, complete with ribbon-cutting ceremonies and massive IT budgets. But it is 2026. Digitalization is no longer an event; it is the air your company breathes. And yet, in an era of ubiquitous intelligence, there is a paradox grinding down enterprise companies: we hire people for their empathy, creativity, and strategic thinking, but we pay them to be data operators.











